Revenue depends too much on walk-ins.
Foot traffic and shelf space cap growth. Tastings are powerful but limited by time and room size.
A wine-club platform for shops with taste
Launch a wine club as thoughtful as your store.
Create branded memberships, manage recurring orders, coordinate pickup, and keep members engaged — without spreadsheets, plug-ins, or manual customer-service chaos.
Trusted by independent shops, wine bars & specialty retailers
members.wine/s/maison-rouge
Maison Rouge · Wine Club
Bottles worth the wait.
Producer-driven selections, chosen by the shop, ready on your rhythm.
The Everyday Table
2 bottles · monthly
$65 /mo
The Cellar Pick
4 bottles · monthly
$125 /mo
Monthly recurring
$0
▲ 12.4% this month
Fulfillment · this week
Thursday pickup
✓42 members — Pickup roster ready
✓168 bottles — Pack list generated
The mess
Your wine club should not be held together by spreadsheets.
Your shop already has the hard part: taste, trust, customers, and bottles worth sharing. The problem is the tooling underneath it.
Club operations live in spreadsheets.
Generic e-commerce tools were never built for recurring wine fulfillment, pickup windows, or bottle counts.
Customer changes become staff interruptions.
Members want to skip, pause, change pickup dates, update cards, and gift boxes — and it all lands on your team.
Marketing happens only when someone has time.
Launches, reminders, and seasonal notes get written manually, or not at all.
members.wine turns the whole program into one calm, branded system.
The system
Everything your wine club needs, in one place.
One calm system for the whole membership lifecycle — launch the club, bill members, prep orders, manage changes, and see what's growing.
Branded storefronts
Launch a polished club page that feels like your shop, not a generic checkout template.
Flexible memberships
Offer monthly, quarterly, seasonal, prepaid, allocation-based, or curated-club formats.
Recurring billing
Handle renewals, payment failures, prepaid plans, and member changes.
Fulfillment prep
Generate pack lists, labels, pickup windows, and clear bottle counts.
Member self-service
Let members pause, skip, update cards, change preferences, and manage gifts themselves.
Growth insights
See what's converting, what members love, who's likely to churn, and which tiers need attention.
How it works
From idea to first members in days, not months.
- 01
Design your club
Define tiers, cadence, themes, pickup rules, pricing, and member limits.
- 02
Generate your storefront
Use your shop's branding, voice, and bottle philosophy to create a high-converting club page.
- 03
Invite your customers
Import or upload customer lists and announce the club.
- 04
Fulfill calmly
See upcoming orders, bottle totals, labels, pack lists, and pickup windows.
- 05
Grow the program
Track revenue, retention, member behavior, feedback, churn risk, and recommended next moves.
The formats
Support the kinds of clubs wine shops actually run.
Build memberships around producer stories, regions, seasons, dinner pairings, staff picks, allocations, and the personality of your shop.
Monthly curator's club
A rotating selection of bottles chosen by the shop.
Available at launchNatural wine club
Theme-based releases around producers, regions, farming, or styles.
Available at launchCollector / allocation
Limited bottles, member-only access, controlled quantities.
Seasonal cases
Quarterly releases built around food, holidays, regions, or weather.
Available at launchPrepaid gift memberships
3-, 6-, and 12-month giftable subscriptions.
Available at launchEvent-linked memberships
Tiers with tasting access, pickup parties, or producer nights.
Local pickup club
Recurring boxes optimized for in-store pickup and relationships.
Available at launchThe dashboard
The merchant dashboard your staff will actually use.
Simple enough for a shop employee on a busy day, polished enough that an owner trusts it with their brand. Clear lists, dates, totals, and member updates.
Maison Rouge · Dashboard
HomeClubsOrdersFulfillmentMembers
Monthly recurring
$0
▲ 12.4%
Active members
0
▲ 9 this week
Fulfillment due
0 orders
Thursday pickup
Failed payments
0
2 auto-recovered
ClubCadenceMembersNext billingStatus
The Cellar PickMonthly96Jun 6Active
The Everyday TableMonthly82Jun 6Active
The Collector's CaseQuarterly36Jul 1Active
Pricing
One flat price.
Every feature, unlimited clubs and members, no per-member fees, and no tiers to outgrow.
$280/ month
Flat price — no per-member fees, no surprises.
- ✓Branded storefront
- ✓Unlimited clubs & members
- ✓Subscriptions & checkout
- ✓Member self-service portal
- ✓Fulfillment tools — pack lists, pickup roster, CSV export
- ✓Growth insights
- ✓Priority support
Free setup during beta.
Questions
Good questions, calmly answered.
How does billing and payment work?
Memberships are billed on Stripe — you keep your own Stripe account and payouts.
What about shipping and alcohol compliance?
At launch we only support pickup.
How fast can I launch a club?
Most shops go from idea to a published storefront in days: design your tiers, generate your page, invite your customers, and start accepting members.
Keep the romance. Remove the admin.
See what your wine club could look like.
Book a demo and we'll build the concept with you — branded storefront, sample tiers, and launch copy tailored to your shop.
Free setup during beta · No spreadsheets required